SVRunner: Intuitive Content Management Software from StandardVision
StandardVision recently launched SVRunner, its proprietary content management software, which facilitates the creation, deployment, and operation of tailored art and advertising experiences. With SVRunner, clients can easily schedule or edit content programming from anywhere, at any time, using an intuitive web-based interface.
With the goal of providing limitless options for the management and curation of compelling art and advertising experiences, SVRunner allows users to upload virtually any filetype—images, video, audio, web-based, or even code-based assets. Additionally, the software automatically renders optimized files for previewing so clients can focus on delivering high-quality assets for any project.
SVRunner allows the art content on Marriott LA Live to occupy a designated amount of space within the program separate from the advertising, facilitated by flexible percentage-based content scheduling (share-of-voice) and a generative content-diversification playlist algorithm.
Rules-based scheduling is integral to the infinite programming choices that SVRunner has to offer. Users can generate playlists based on when, where, and how often content should play and even coordinate lighting or kinetic architecture cues to align with video assets. Alternatively, with SVRunner’s QuickPlay feature, clients have the ability to override the automated schedule in order to create a simplified playlist mode. QuickPlay is easily disabled when users are ready, and the automation system will resume without missing a beat.
SVRunner is built to be tailored to any system design with virtually limitless integrations. Content scheduling can be modified using external databases or sensors, and the external hardware can be controlled using play triggers. With virtually immeasurable options and customizations, SVRunner represents an intuitive management software built to support and enhance any art-driven or advertising experience.
SVRunner uses advanced mapping techniques to unwrap Bahrain International Circuit’s ultra-HD 3D shapes into 2D video rasters that can be assigned video content and effects through a custom content model in the CMS.