Wilshire Grand

A Beacon Over Los Angeles

With a design inspired by Yosemite's Half Dome and claiming the crown as the tallest building west of the Mississippi, the Wilshire Grand Tower is a new architectural icon at the heart of downtown Los Angeles. Working closely with architects AC Martin, StandardVision designed and developed a modular lighting system that seamlessly integrates into the building material of the skyscraper. In addition to video-mappable lighting that can be seen from a 22 mile radius, StandardVision also designed and implemented a high resolution street-level advertising screen as well as the world’s first fully cloak-able branding marquee on the crown. The result is a beacon of light that will forever define the Los Angeles skyline.