Hong Kong Plaza
Retail Brands in a Digital Stream
Placemaking in commercial development is often complicated by opposing digital strategies. Are visitors drawn by the brand presence of high-value tenants, or an immersive, digitally-driven environment? StandardVision addressed both paradigms with Hong Kong Plaza, delivering a solution that compliments tenant brands through a unified spatial identity.
|Result||Media Facade, Curtain Wall|
|Dimension||10,000 sq m / 107,639 sq ft|
|Content||Live Action, Generative, Animation, Advertising|