Hong Kong Plaza

Retail Brands in a Digital Stream

Placemaking in commercial development is often complicated by opposing digital strategies. Are visitors drawn by the brand presence of high-value tenants, or an immersive, digitally-driven environment? StandardVision addressed both paradigms with Hong Kong Plaza, delivering a solution that compliments tenant brands through a unified spatial identity.

Details

Location Shanghai, China
Result Media Facade, Curtain Wall
Dimension 10,000 sq m / 107,639 sq ft
Content Live Action, Generative, Animation, Advertising
Product SV Diamond