Arden Fair

Retail Art & The Glass Elevator

StandardVision designed both interior and exterior media fa├žade installations to help revitalize Sacramento's preeminent shopping mall. For the interior, the three-story Central Court Elevator is completely transformed with a combination of high and low density displays, allowing for seamless playback of media content on three sides of the glass elevator shaft.


Location Sacramento, California
Result Media Facade
Dimension 150 sq m / 1600 sq ft
Content Live Action, Generative, Animation, Advertising
Product SV Interior Blade Module, SV Interior Matrix Panel, SV Exterior Matrix Panel