Oh Polly
Los Angeles, CA
Retail Reinvented on Melrose Avenue
For the opening of its first Los Angeles flagship, UK-based fashion brand Oh Polly partnered with StandardVision to bring a bold, future-forward retail vision to life. Located in the heart of West Hollywood on Melrose Avenue, the store’s street-facing windows were transformed into a fully immersive digital canvas using Clear Canvas, StandardVision’s innovative transparent LED technology.
A Bespoke Display Solution for High-Visibility Retail Experiences
With a goal to attract both pedestrians and commuters along Melrose without compromising the visibility of in-store displays, StandardVision provided a bespoke Clear Canvas solution that spanned the store’s prominent window frontage, allowing branded digital content to play seamlessly over mannequins and merchandise displays. The result is a compelling interplay between digital media and real-world fashion—turning the storefront into a dynamic, multilayered invitation to explore the brand.
A Dynamic Medium for Modern Retail
Clear Canvas offers retailers like Oh Polly a transformative platform to tell their brand story while remaining rooted in tactile, physical environments. Its high brightness, ultra-transparency, and architectural integration make it an ideal technology for forward-thinking brands seeking to engage today’s digitally native consumer. At Oh Polly, the installation underscores how StandardVision’s technology bridges the gap between experiential advertising and traditional retail, delivering a scalable solution for immersive, location-driven storytelling.
