For Halloween 2026, SVStudios partnered with StandardVision’s experiential arm, Encounter LA, to produce Digital Dread Part II: The Final Broadcast, an immersive experiential event built around one of horror's most iconic images: the VHS tape from The Ring. Guests were invited into a fully realized Y2K living room, complete with a CRT TV playing the cursed VHS tape, and given the chance to step inside the story, interact with the tape itself, and come face to face with Samara.
What made the experience work was the combination of physical and virtual world-building that SVStudios is built for. Our team developed the environments in Unreal Engine, designing every visual detail of the world guests would inhabit before a single physical element was built. From there, the practical set extended those virtual environments into the real space, so the boundary between what was rendered and what was constructed became intentionally and wholly immersive. SVStudios' modular LED infrastructure, including the large curved panoramic wall, ceiling panel, and a multitude of mobile screens, gave us the canvas to build that world at scale, while the team's technical expertise meant we could keep the experience dynamic, responsive, and interactive throughout the night.
This is the kind of project that reflects what both SVStudios and Encounter LA are genuinely inspired and excited to do. The process, from concepting the environments in Unreal to designing the interactive moments that put guests inside the narrative, is exactly the kind of creative and technical collaboration we want to keep building on. SVStudios exists to support productions and experiences that push what's possible in a live environment, and Digital Dread gave us the opportunity to demonstrate that on our own terms.
If you're exploring what an immersive event, branded activation, or experiential production could look like at SVStudios, we'd love to show you what our spaces and our team are capable of.
