800 North Brand Boulevard: Elevating Commercial Space with Unique Display Technology Solutions

StandardVision recently collaborated with ESI Design, an NBBJ studio, The Scenic Route ("TSR"), Cushman & Wakefield, and Stanhope Company Contractors to bring a new digital art installation to the lobby of Beacon Capital Partners’ 800 North Brand Boulevard, a 21-story, 530,000 square foot office building in Glendale, CA.

A Bespoke Approach to Media Lighting Technology

The lobby’s experience design transformation, by ESI Design, includes custom media lighting technology which StandardVision was pleased to support through technical consultation, specification, and fabrication. The display consists of wall-mounted LED modules nestled between standoffs which hold a continuous acrylic sheet and perforated metal panel. A mockup scope helped to define the final apertures, materiality, LED-to-diffuser distance, and resolution capabilities to display ESI's Design’s algorithmic digital art. Both mockup and installation phases were completed in close collaboration with ESI Design, StandardVision and TSR, who also designed and fabricated the perforated metal enclosure and surrounding finish work.

Powered by SVRunner

As part of StandardVision's end-to-end technology scope, the StandardVision team also deployed their proprietary hardware-software CMS solution SVRunner for ESI's media artwork. While also employing a variety of dynamic rules-based and creative scheduling tools, StandardVision worked closely with ESI Design to develop a workflow to tailor SVRunner's programming capabilities to ESI's creative vision on the project.

An Activated Lobby Experience

The subtle but engaging design creates a dynamic and distinctive space for both tenants and visitors. It is a testament to the close collaboration of the project team, and something StandardVision hopes will provide years of enjoyment and value for both tenants and the building owner.

You can learn more about the lobby installation at 800 North Brand Boulevard here.