H&R Block Headquarters
Kansas City, MO
Elevating Brand Identity Through Inspired Digital Artistry
StandardVision collaborated with the renowned global brand H&R Block to transform the visitor experience at their Kansas City headquarters. Drawing inspiration from H&R Block's iconic logo and their widely acclaimed tax services, StandardVision's in-house creative studio, Visitor, crafted captivating digital animations. These animations uniquely highlight the brand’s signature colors and symbolically embody H&R Block's mission, creating a dynamic and memorable expression of the brand’s identity.
Weightless Structures
Titled "Weightless Structures," this series of brand expressions draws inspiration from the "block" shape emblematic of the company's logo. Each piece features the geometric shape rendered in various sizes, colors, and materials, imbued with a subtle levitating quality that conveys a sense of weightlessness and ease. The series explores the aesthetic possibilities of geometric structures and delicate buoyancy, where the gentle, airy movements create soothing contrasts that embody the seamless and effortless experience of working with H&R Block.
