DAMAC Towers by Paramount Hotels

Dubai, UAE

The Hollywood Dream in Dubai

Celebrating the cinematic experience of Hollywood moviemaking, StandardVision brought to life beautifully immersive and responsive installations throughout the Damac Paramount Hotel in Dubai. With the goal of transporting its guests into the fantasy world of cinema, StandardVision designed, implemented, and curated custom 16K high resolution art for a 360-degree lobby experience.

Three black-and-white images of people in vintage clothing. The first man wearing a suit and bow tie holds a glass of wine. The second woman with dark wavy hair and bright lipstick looks to the side, touching her chin. The third man with a hat smokes a cigarette near a window.

Interactive Noir-Themed Speakeasy

In addition to the immersive lobby display, StandardVision also developed a multi-display interactive noir-themed speakeasy featuring live-motion portraits referencing iconic character types from the Paramount library.

Golden-brown desert landscape with sand dunes, overlayed with large, textured gold numbers '15.4.5' and the words 'LOS ANGELES' in black.

Generative Sands-of-Time Clock

Drawing on influences from the Dubai landscape, StandardVision designed and implemented a generative sands-of-time world clock to personally greet visitors from every time zone around the globe.