Circa Los Angeles

The New Standard for Outdoor Media

Currently the largest high resolution outdoor LED platform on the west coast of the United States, the 24,000 square foot project was designed by StandardVision to cover 270 degrees that ensured simultaneous views from multiple high traffic street viewpoints as well as clear interior visibility from nightly audiences within the famed Staples Center.

The multiple screen layout was specifically conceived with the insight to enable the use of story-line approaches for forward thinking advertisers such as Nike and thus open up a new era of communicative possibilities for brands and their target audiences.