Los Angeles, CA
3rd Street Crossing
A Digital Convergence of Art, Advertising, and Retail
StandardVision collaborated with CGI+ to transform the bustling 3rd Street and Mariposa Avenue intersection into a new hybrid of art, advertising, and retail. With the goal of enriching the community through placemaking, StandardVision’s curved exterior media display complements the project’s primary corner with a dynamic integrated facade. 3rd Street Crossing represents the ways in which technology platforms can enhance our communities through accessible public art programming and innovative retail activation while also supporting and elevating brick and mortar businesses.
A Seamlessly Integrated Curved Design
To enable this partnership between art and media, StandardVision provided a turn-key media scope including design, fabrication and installation. In close collaboration with CGI+ and architects Warren Techentin Architecture and Peter Wilson, StandardVision delivered exterior LED display modules tailored to the project’s curves, high resolution interior engagements, and a comprehensive content broadcast system. A key component of the system is SVRunner, StandardVision’s powerful and flexible content management software, which is built to be tailored to any system design while remaining user friendly.
Otherworldly Plantscapes by Local Artist Luna Ikuta
StandardVision launched the platform with a curated site specific art program featuring the work of Los Angeles-based multimedia artist Luna Ikuta. Ikuta’s otherworldly Afterlife series features a wide variety of plant species, many of which were foraged locally from urban and rural areas around Los Angeles. Each was made transparent using a special process developed by Ikuta, revealing their intricate structures otherwise invisible to our eyes.