3rd Street Crossing
Los Angeles, CA
A Digital Convergence of Art, Advertising, and Retail
StandardVision collaborated with CGI+ to transform the bustling 3rd Street and Mariposa Avenue intersection into a new hybrid of art, advertising, and retail. With the goal of enriching the community through placemaking, StandardVision’s curved exterior media display complements the project’s primary corner with a dynamic integrated facade. 3rd Street Crossing represents the ways in which technology platforms can enhance our communities through accessible public art programming and innovative retail activation while also supporting and elevating brick and mortar businesses.
A Turn-key Approach for DOOH
To enable this convergence between art and media, StandardVision provided a turn-key media scope including design, fabrication and installation. Collaborating with CGI+, Warren Techentin Architecture, and Peter Wilson, StandardVision provided custom exterior LED displays matching the project's design, high-resolution indoor displays, and an extensive content broadcast system. Central to this system is SVRunner, StandardVision's adaptable and user-friendly content management software, designed to fit any system architecture.
